PE-VC Fund Investments
Perfume brand Fraganote raises $3.2 M led by V3 Ventures
Delhi-based D2C (direct-to-consumer) perfume brand Fraganote has raised USD 3.2 million in a Series A funding round led by V3 Ventures (USD 2.6 million), with participation from existing investor Rukam Capital (USD 0.6 million).Founded in 2022 by Garima Kakkar and Arjun Anand, Fraganote sells artisanal perfumes and fragrances through its website and e-commerce platforms. The company also maintains an offline presence through kiosks in 14 cities and plans to scale this count to 100 by the end of the year. The company reported a 5X revenue growth in FY26 compared to the previous year and targets reaching a revenue of INR 60 crore by FY27.The new funds will be used to build its brand identity, improve its omnichannel distribution, and expand its product line beyond perfumes. The firm also intends to introduce fragrant body care products, including body wash, mist, and lotion.
In Jul 2025, Fraganote had attracted about $1-M from Rukam Capital.
Want to receive such news items in your inbox? Click Here to sign up for a trial.
