Private Equity Angel Investments
Perfumes brand EM5 raises funding from cricketer Suryakumar Yadav
Source Inc42 (opens in a new tab)
Indore-based D2C (direct-to-consumer) fragrance brand EM5 has raised an investment from Indian cricketer Suryakumar Yadav.Founded in 2022 by Shashank Chourey, EM5 sells products including perfumes, roll-ons, foot sprays, scented candles, and beard balms through its website, online marketplaces, and quick commerce platforms. It is also exploring partnerships with boutique perfumeries and looking to launch exclusive collections.EM5 reported a revenue of INR 7.08 crore in FY24, an increase from INR 1.43 crore in the previous fiscal year.