PE-VC Fund Investments
Personal care brand Antinorm raises Rs.28-Cr
Delhi-based beauty brand AntiNorm (erstwhile Antithesis) has raised INR 28 Cr in a seed round led by Fireside Ventures, with participation from existing investors V3 Ventures and Rukam Capital.Founded in 2024 by Aparna Sharma (former partner at Good Capital), Antinorm makes beauty and skincare products for women. Its current product line includes a hair serum, dry shampoo, lip treatment, and facial scrub.The company plans to deploy the fresh capital to strengthen its multi-channel presence, accelerate its research and development, and expand its workforce in product, growth, R&D, and operations roles. It also intends to introduce up to seven new product lines across BPC categories.
In Mar 2025, Antinorm had attracted about USD 0.58 M from Rukam Capital, Verlinvest.
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