Private Equity VC Fund Investments
Personal care brand Antithesis raises Rs.5-Cr led by Rukam Capital, V3 Ventures
Source Antithesis (opens in a new tab)Entrackr (opens in a new tab)
Delhi-based beauty and personal care brand Antithesis has raised INR 5 crore in a pre-seed round led by Rukam Capital and V3 Ventures (an early-stage focused fund backed by Verlinvest).Founded by Aparna Saxena, Antithesis would use the fresh funds for digital marketing, product innovation, expansion of distribution channels and to strengthen brand presence in the personal care segment.