Angel Investments
Personal care brand Mishmash Naturals raises Rs.2.4 Cr
Raipur-based Mishmash Naturals has raised INR 2.4 crore in a pre-seed round led by Inflection Point Ventures (IPV) and IIT Delhi Angels Network with participation from Nihit Jain (MakeMyTrip), Rahul Anurag (Voltas), Kamlakar Rao (BCG), Piyush Kumar (Urban Vault), Riddhi Verma Ayyagari (Baby-Led Weaning India), and Anurag Tayal (Google).Founded in 2024 by Kanika Singh Chopda, Labdhi Chopda and Aditi Chaturvedi, Mishmash Naturals is an Ayurvedic makeup brand for kids, pre-teens and teens.The fresh funds will be used by the company for expanding its portfolio, investing in R&D and dermatological testing, and strengthening distribution. The company also plans to launch skincare, body care and haircare products for sensitive skin and explore expansion into the GCC market.
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