Personal care products firm Honestly raises Rs.3.2 Cr from Better Capital

Honestly, an AI-powered beauty and personal care platform, has raised INR 3.2 crore in pre-seed funding led by Better Capital with participation from Kunal Shah-led QED Innovations, and senior executives from Flipkart, Polygon and Cred.Founded in April 2024, Honestly’s AI analyses each user's order history and matches them with similar users across 100+ attributes, such as skin tone, skin type, age, and gender, to discuss product recommendations.