PE-VC Fund Investments
Personal finance app Finanjo raises Rs.1.5 Cr from AJVC
Jaipur-based personal finance app Finanjo has raised INR 1.5 crore in a pre-seed funding round from early-stage venture fund AJVC, led by Aviral Bhatnagar.Founded in 2025 by Prithviraj Singh Chauhan and Pankaj Singh Chauhan, Finanjo operates as a behaviour-first personal finance platform, using India’s Account Aggregator framework and AI to provide users with a consolidated, real-time view of their financial activities and offers data-backed financial guidance.The new funds will be used towards product development, including strengthening its AI assistant Jo, enhancing decision intelligence, and expanding goal-based and credit optimisation features. Additionally, funds will be used to improve account aggregator infrastructure, hire for product, engineering, and content teams, scale user acquisition, and prepare for financial product integrations through regulatory and compliance readiness.
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