Private Equity Fund Investments
Pet care co Heads Up For Tails raises Rs.277-Cr from Verlinvest, Sequoia India, others
New Delhi-based pet care company Heads Up For Tails (HUFT) has raised INR 277 crore in a Series A round led by Verlinvest and Sequoia Capital India, with participation from Amitell Capital and existing investor W&C PetTech. The investment is expected to help HUFT increase its distribution footprint across India and accelerate new product development and manufacturing. The company, through educational content and marketing endeavours, also aims at increasing awareness among existing and new pet parents on the need for pet wellness and care.
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