Angel Investments
Petcare player Belly Rubs attracts Rs.1.5 Cr
Delhi-based D2C petcare brand Belly Rubs has attracted pre-seed funding of INR 1.5 crore from an angel investor. The funds will be used to strengthen its e-commerce presence. The firm will also launch a cat product range and new dog products (winter clothing and treats). Founded in 2020, the brand claims to have posted an annual turnover of INR 50 lakh and aims to have a flagship store in Delhi-NCR by next year. It is an aggregator for pet products but it also has its own private label.
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