Private Equity PE-VC Fund Investments
Prebiotic soda seller Misfits raises seed funding to boost distribution, reach
Source Misfits (opens in a new tab)Indian Retailer (opens in a new tab)
Misfits , a Thane- based prebiotic soda brand, has raised funding from a consortium of investors led by Nu Ventures and angel investors including Subba Rao Telidevara, Bijoy Daga of Turiya Advisory Services, and corporate finance consultant Robert Pancras.Founded by brothers Aditya Pai and Yash Pai, Misfits sells prebiotic soda with zero added sugar.The new funding will be used to enhance production capabilities, expand distribution networks, and accelerate market penetration across India.