Premium kids-brands seller All Things Baby attracts Rs.30-Cr from Inoventures, others

Mumbai-based D2C (direct-to-consumer) mom and baby care brand All Things Baby has raised INR 30 crore (USD 3.6 million) in a Series A funding round from Inoventures and the director of the family office Richa Choksi.The fresh proceeds will be used to deepen its category assortment, for onboarding premium international brands and on channel expansion. The firm also seeks to develop private labels, invest in new age technology and hire talent.Founded in 2016 by Tejal Bajla and Akshay Jalan, All Things Baby is an omnichannel marketplace for premium baby & mother care products.