Angel Investments
PV Sindhu-backed Better Nutrition raises Rs.10-Cr in seed round
Lucknow-based biofortified food brand Better Nutrition - which had received backing from badminton player PV Sindhu in 2024 - has now raised INR 10 crore in a seed funding round from Namita Thapar, Shantanu Deshpande, Aclr8.vc, Apurva Chamaria, Karan Jindal, and Akshay Ghulati. The round also saw participation from Sindhu and other early investors, with nearly 30% of the total funding coming from existing backers.Founded in 2023 by Prateek Rastogi and Aishwarya Bhatnagar, Better Nutrition aims to address the nation's nutritional challenges by offering biofortified grains that are naturally enriched with essential nutrients such as zinc, iron, protein, and calcium.The firm collaborates with over 15,000 farmers and, by fostering a growing network of rural micro-entrepreneurs, strives to make nutrient-rich grains accessible to every Indian household, thereby enhancing energy, immunity, and overall health without necessitating significant dietary changes.The fresh proceeds will be used to expand product offerings in biofortified food categories, strengthen distribution across quick commerce, offline retail, and direct-to-consumer (D2C) channels, scale farmer training programs and sustainable sourcing initiatives, and invest in R&D.
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