PV Sindhu invests In D2C wellness brand Hoop
Gurgaon-based D2C wellness brand Hoop (operated by Hedso Health) has raised funding from badminton player PV Sindhu. With this, Sindhu will also become a brand ambassador for the brand.Founded in 2022 by ex-McKinsey consultants Twinkle Uppal and Saharsh Agarwal, the startup sells pain relief, muscle recovery and sleep support products like sprays and roll ons. It sells the products via its website as well as ecommerce marketplaces like Amazon and Flipkart.In January 2023, Hoop was a part of Peak XV Partners’ fellowship programme and received an equity-free grant of USD 100,000. The startup is also backed by angel investors including OYO COO Abhinav Sinha, Swiggy’s food marketplace CEO Rohit Kapoor, former BharatPe CEO Suhail Sameer, Bombay Shaving Company founder Shantanu Deshpande, and Dr Vaidya’s founder Arjun Vaidya.
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