Angel Investments

Rajeev Misra, Vijay Shekhar Sharma back D2C footwear brand Yoho

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Delhi-based Direct-to-customer (D2C) footwear brand Yoho has raised INR 20 crore (USD 2.43 million) in a Pre-Series A funding round led by SoftBank Investment Advisers' CEO Rajeev Mishra, Rukam Capital, and Paytm's Vijay Shekhar Sharma. The firm plans to use the funding to scale up capabilities for new product offerings. The startup also plans to deploy the investment to shore up research and development (R&D) and to hire across R&D, marketing and product design verticals. Yoho had last raised seed funding in 2021 from a clutch of angel and institutional investors such as Rukam Capital, Sequoia Sprouts, Paytm's Vijay Shekhar Sharma, CRED's Kunal Shah, Zomato cofounder Pankaj Chaddah, and Ashneer Grover.

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