VC Fund Investments
Retail chain Broadway Experiential Shopping raises funds from Gruhas
Mumbai-based Broadway Experiential Shopping has raised funding from Gruhas, the investment firm led by Nikhil Kamath and Abhijeet Pai. The investment will fuel Broadway's experiential commerce model, enhancing its footprint in India's retail landscape.Founded by Vivek Biyani, Broadway is an experiential commerce platform, that blends brands with content, creators, and commerce. The company launched its first store in Delhi, followed by a second store in Hyderabad's Banjara Hills. Its Hyderabad outlet houses over 200 digital-native brands, including CosRX, Minimalist, The Good Bug, Rareism, and Mokobara, besides labels like Arks and SuperYou. The company is backed by Rana Daggubati, Apurva Salarpuria, and Anarock, led by Anuj Puri.
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