VC Fund Investments
Rusk Media attracts Rs.2-Cr from Nazara Technologies
Publicly listed Nazara Technologies Limited is investing INR 2.02 crores in New Delhi-based Rusk Media Private Limited. Nazara is acquiring 1601 equity shares of INR 10 each representing 5.54 % of the issued and paid up share capital of the target company. Rusk Media is a digital entertainment company which creates content IPs for the Gen-Z and millennial audiences in India. For FY21 it had reported a revenue of INR 7.1 crore. Rusk will continue to create scripted reality esports. Via this partnership, Rusk will be able to create an entertainment driven content universe for gaming fans in India and globally while Nazara will have exclusive monetization rights on the IP that will be created, along with the ability to monetize the characters,creators via mobile games as well.
From the Venture Intelligence PE-VC Deal Database: Between Nov-19 and Jun-20, Rusk Media had raised close to INR 14 crore from Sprout Venture Partners, Info Edge and Munjal Family Office. (Subscribers to the database can login to view the valuation, deal structuring and other transaction details.)
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