Sales enabler for wholesalers WizCommerce raises $8-M led by Peak XV

Bengaluru- and Washington DC (USA)-based AI-powered sales and e-commerce platform for wholesale distributors, WizCommerce has raised USD 8 million in Series A funding led by Peak XV Partners. The round also saw participation from existing investors Z47, Blume Ventures, and Alpha Wave Global.The new funds will be used to strengthen the company’s products and to hire more talents for its teams in the USA and India.Founded in 2020 by Divyaanshu Makkar, Vikas Garg, and Mayur Bhangale, WizCommerce helps wholesalers, distributors and manufacturers digitise their end-to-end sales cycle. The company’s products are used by sales representatives and buyers across categories such as home decor, furniture, lighting, gifts and general merchandise.