Sales enhancement enabler GTM Buddy raises $2-M led by Stellaris Venture Partners

Hyderabad-based sales-tech, software as a service (SaaS) startup GTM Buddy has raised USD 2 million in a seed round led by early-stage venture capital investor Stellaris Venture Partners. Co-founded by serial entrepreneur Sreedhar Peddineni, GTM Buddy's just-in-time sales enablement platform claims to help sellers to accelerate their deals and improve win-rates by delivering contextually relevant and valuable information and messages to their prospective buyers. The funds raised will be used for enhancing product capabilities and to build out the go-to-market teams - across sales, marketing and customer success functions. Prior to GTM Buddy, Peddineni co-founded Host Analytics, a SaaS platform and a player in the financial planning and analysis (FP&A) domain.