Sampling platform for D2C brands Smytten raises $6-M from Fireside Ventures, others

​​Smytten, a sampling and engagement platform for D2C brands, has raised USD 6 million (about INR 44.4 crore) in a round led by Fireside Ventures. The series A round also saw participation from Sharrp Ventures (Mariwala family office), Survam Partners (Suman Kant Munjal family office), and Waao Partners (Pratul Shroff family office). Existing investor Roots Ventures also participated in the round. The fresh capital infusion will be used for scaling up the user base and building tech and data solutions to optimise the marketing funnel for D2C brands. The platform will also invest heavily in creating a servicing infrastructure across the country. Founded by Swagat Sarangi and Siddhartha Nangia, Smytten claims to have more than 5 million users. The platform allows users to try products at minimal or no cost before they decide to buy them.