Private Equity Incubation/Acceleration
Shoe care products seller SHOEGR raises $100-K from PedalStart
Source SHOEGR (opens in a new tab)Entrackr (opens in a new tab)
Chandigarh-based shoe care brand SHOEGR has raised USD 100,000 in a pre-seed round from early-stage startup accelerator PedalStart.The new funds will be used to scale its product portfolio, improve market reach, strengthen awareness-building initiatives and ramp up direct-to-consumer (D2C) presence and facilitate new retail partnerships.Founded in 2021 by Saurabh Gupta, Anuj Sachdeva, and Ankit Roy, SHOEGR offers shoe cleaning solutions and products for shoe protection & shoe care. Apart from its website, SHOEGR sells its products via platforms like Amazon, Flipkart, Myntra, and Ajio.