Skincare brand Asaya raises $1.5 M from OTP Ventures, Huddle, Eternal Capital

Bengaluru-based skincare brand Asaya has raised INR 12 crore (USD 1.5 million) in a seed round led by OTP Ventures and Huddle Ventures, with additional investments from Eternal Capital.The new funds raised will be used for melanin-centric research and for developing more products for melanin-specific needs. A part of the funds will also be used to enhance market reach, to increase both market knowledge on different melanin skin requirements, and product availability across pin codes.