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Skincare brand Chosen attracts Series A funding from Wellbeing Nutrition founders
Source Chosen (opens in a new tab)Economic Times (opens in a new tab)
Chennai-based skincare brand Chosen has raised an extension of its Series A funding round from Avnish Chhabria and Saurabh Kapoor, the founders of Wellbeing Nutrition.Founded in 2020 by Renita Rajan, Chosen develops skincare products specifically designed for melanin-rich Indian skin.The company plans to use the new funds to strengthen its R&D capabilities and expand its formulation pipeline across topical skincare and nutraceuticals.
Company website ↗ (opens in a new tab)
In Mar 2026, Chosen Store had attracted about USD 5 M from Alkemi Venture Partners, Business Opportunities for LOreal Development, Fireside Ventures, and others.For FY25, Chosen Store had reported about INR 28 Cr in Operating Income and about INR 4 Cr in Net Loss.