SME listing services provider IsGoingOnline raises Rs.1.5 Cr from Artha Venture, others

Kochi-based IsGoingOnline (IGO, formerly PerfectFit) has raised INR 1.5 crore in a Pre-Series A round led by Artha Venture Fund with participation from Unicorn India Ventures, SEA Fund and Brookfield Asset Management's former Managing Partner, Devdatt Shah. The company plans to expand its platform and add key product capabilities. IGO offers an automated product photography and online listing solution to help MSMEs and other stores to onboard and sell their products online. It helps businesses that find it tough to keep the offline models afloat amidst the Covid-19 pandemic and changing consumption patterns.