Snacks brand Twiddles ropes in cricketer Yuvraj Singh as investor

Cricketer and entrepreneur Yuvraj Singh has launched a snacking brand Twiddles , in partnership with Alfinity Studios. Headquartered in Gurugram, Twiddles aims to provide a balanced snacking experience through a range of flavourful products, including brownies, spreads and bites sweetened with dates, for instant energy.Twiddles will initially be distributed across e-commerce, quick commerce, retail channels and via co-branded collaborations in India and plans to go global within six months.