VC Fund Investments
Snacks seller Eat Better raises Rs.17-Cr from Prath Ventures, Spring Marketing, others
Jaipur-based snacks maker Eat Better Ventures Pvt Ltd has raised INR 17 crore (around USD 2 million) in a Pre-Series A funding round co-led by Prath Ventures and Spring Marketing Capital, along with other existing investors. Eat Better will use the fresh capital to expand its product line and to scale the business on quick commerce platforms.Founded in 2020 by Vidushi Kanoria, Mridula Kanoria and Shaurya Kanoria, Eat Better sells dry fruit ‘ladoos’, ‘namkeens’, nuts and seeds. The startup’s standalone revenue from operations went up almost 3X to INR 14.47 crore in FY24 from INR 5.33 Cr in the previous fiscal year.The startup also received a commitment of INR 50 lakh (around USD 58,000) from Namita Thapar, executive director at Emcure Pharmaceutical, in business reality television series Shark Tank’s season this year.
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