Spain's fashion brand Puig acquires majority stake in D2C co Kama Ayurveda
Spanish fashion and beauty major Puig has acquired a majority stake in Ayurvedic brand of beauty and personal care products Kama Ayurveda. Puig has held a minority stake in Kama Ayurveda since 2019. Kama currently operates 54 owned stores in India, with plans to operate more than 60 by the end of 2022. It also has an on-line presence.
From the Venture Intelligence PE-VC Deal Database: Between Mar 14 and Oct 17, Kama Ayurveda had raised USD 11 M from Lighthouse. The investor has completely exited its investment. (Subscribers to the database can login to view the valuation, deal structuring and other transaction details.)
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