Sports For Life raises Rs.21.57 Cr led by Fireside, Genesia Ventures

Bengaluru-headquartered sports-tech startup Sports For Life (SFL) has raised INR 21.57 crore (USD 2.58 million) in a Series A round led by Fireside Ventures and Genesia Ventures, with participation from Roots Ventures, TDV Partners, and other existing investors.Co-founded by Sourjyendu Medda and Armaan Tandon, Sports for Life operates a platform that integrates academies, leagues, and a technology layer. The firm uses an AI-driven performance system to collect training and match data, generating personalised learning plans, progress reports, and decision-support tools for coaches.The fresh funds will be used for expansion into new cities, growing multi-sport academies, adding sports, strengthening coaching capacity, and building more features into its performance and communication platform. It also plans to invest in livestreaming systems, monitoring tools, and deeper analytics.