Sports retail brand PlayBlue ropes in cricketer KL Rahul as investor

Sports retail firm PlayBlue has roped in cricketer KL Rahul as an investor and brand ambassador.Founded by Satyam Trivedi and Jayam Vora, PlayBlue operates as a multi-brand sports retail platform. The company's new flagship store, located in the Koramangala area of Bengaluru, spans 20,000 sq ft across three floors. The facility will house over 75 sports and lifestyle brands and provide interactive services such as gait analysis, footwear testing, and equipment servicing.The company plans to use the new funds and support from its brand ambassador to scale its operations, with a target to expand its network to more than 100 stores across 25 cities in India over the next five years.