Private Equity Other Private Equity/Strategic Investments
The Sock Street secures strategic investment from Knit World Inc
Source The Sock Street (opens in a new tab)Fashion Network (opens in a new tab)
Gurugram-based sock-focused lifestyle brand The Sock Street has secured a strategic investment from Knit World Inc at a valuation of USD 1 million.Founded in 2023 by Shobhit Gau, The Sock Street is a premium socks brand that offers a range of curated selection of socks including pop-culture-inspired collections and sustainable fabric-based premium designs particularly targeted at Gen Z and millennials.The new funds will be used to expand the company’s footprint into global markets, strengthen its supply chain, and accelerate its journey towards introducing more sustainable and performance-driven products.