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UPI payments enabler POP raises $2.4 M led by India Quotient

Techie Expert  

Bengaluru-based fintech startup POP has raised USD 2.4 million in a seed funding round led by India Quotient and a few angel investors.The funding will help the company expedite initiatives such as the POP UPI service that will enable users to earn POPcoins with every UPI transaction made through the app.Launched in May 2023 by Bhargav Errangi, POP intends to create a network of e-commerce users - mainly late millennials - on the back of POPcoins. These can be used to buy a wide range of products from all major direct-to-consumer (D2C) brands in categories such as beauty, personal care, electronics, fashion, and home goods within the app. POP claims to have added over 200 brands to its network, including mCaffeine, HUL-owned Simple Skin Care, Adil Qadri, Anveshan, Two Brothers Organic Farms, and Epigamia.