VAaaS startup Slang Labs raises funds from Google Assistant Program

Bengaluru-based Voice Assistant as a Service (VAaaS) company Slang Labs has raised funding from the Google Assistant investment program, along with 100x Entrepreneurs, Velu Murugan, Thomas George and existing investor Endiya Partners. Founded in 2017 by serial entrepreneurs Kumar Rangarajan, Giridhar Murthy and Satish Chandra Gupta, Slang Labs is a multilingual in-app voice assistant that gets natively embedded inside an app as a multimodal overlay, allowing its users to transact with the app by just talking to it or by interacting with the visuals of the app directly. The company lets customers interact with the platform using languages such as Indian English or Hinglish, Hindi, Tamil, Kannada and Malayalam. The firm will use the funding to scale operations and sales and marketing efforts. It is also looking at overseas expansion.