Value fashion retailer V-Mart to acquire online marketplace Limeroad for Rs.31-Cr
Publicly-listed value fashion retailer V-Mart Retail Ltd is to acquire LimeRoad.com, a ‘freshness-first' discovery marketplace, for INR 31.12 crore in cash. As part of the deal, V-Mart is also acquiring assets worth INR 14.61 crore and current liabilities of INR 36.26 crore. V-Mart plans to invest a total of INR 150 crore to enable LimeRoad to scale and achieve sustained profitability. Metta Capital acted as an exclusive financial advisor and Saraf and Partners acted as legal advisor to V-Mart for this transaction. LimeRoad claims to offer fresh unbranded styles and content to its 1.7 crore value shoppers.
From the Venture Intelligence PE-VC Deal Database: Between Oct 12 and Mar 15, Limeroad.com had raised over USD 50 M (about INR 385 Cr) rom Matrix Partners India, Lightspeed Ventures, Tiger Global and others (Subscribers to the database can login to view the valuation, deal structuring and other transaction details.)
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