Video advertising tech firm Amagi raises $100-M from Accel, Avataar Ventures, others
Bengaluru-based Amagi Media Labs, a cloud SaaS technology provider for broadcast and streaming television, has raised over $100 million from investors such as Accel India, Avataar Ventures, Norwest Venture Partners and existing investor Premji Invest. Among other existing investors, KKR Emerald Media and Mayfield India have sold their stakes as part of the new round, while Nadathur Holdings continues to remain invested. Amagi enables content owners to launch, distribute and monetise live linear channels on free-ad-supported television and video services platforms through a suite of solutions. It also provides 24x7 cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi has presence in New York, Los Angeles, Toronto, London, Paris, Singapore, broadcast operations in New Delhi, and an innovation centre in Bengaluru.
From the Venture Intelligence PE-VC Deal Database: Between Oct-09 and Dec-16, Amagi had attracted about USD 60 million from Nadathur Holdings, KKR Emerald Media, PremjiInvest and Mayfield. (Subscribers to the database can login to view the valuation, deal structuring and other transaction details.)
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