Angel Investments
Video-shopping experience provider Swirl raises $250-K
Vadodara-based live commerce SaaS platform Swirl has raised USD 250,000 in a pre-seed funding round led by angel investors based in the US, Singapore, Middle-East and Europe including Asheesh Khaneja - former Executive IBM; Siddarth Razdan - Founder Indianivesh FirstBridge Fund; Vineet Sharma - VP Brandscope (Dentsu); Nirmal Shah - Prism Advisory and Gaurav Agarwal - Freedom Financial Network. The new funds will be used to support the company's growth, and optimize its multi-cloud video commerce technology platform that enables retailers to empower their in-store associates to provide an immersive video shopping experience for a global audience. Swirl claims to help brands convert 3X more customers using Shoppable Videos, Livestream shopping and 1:1 Virtual Shopping.
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