Private Equity

Angel Investments

Vijya Fintech’s multi-asset marketplace MIDASX raises Rs.12-Cr; acquires AI startup

Business World   Vijya Fintech  

Gujarat-based Vijya Fintech , the parent company of wealth-tech platform MIDASX, has raised INR 12 crore in a seed funding round from family offices and ultra-high-net-worth individuals (UHNIs). This latest funding round increases the company’s total funding to INR 27 crore.Founded in 2022, MIDASX is transitioning from a SaaS platform into an AI-driven, open-architecture B2B2C multi-asset marketplace.The newly raised capital will be used to enhance its technology infrastructure, expand the team, and scale operations. The acquisition of the AI startup aims to integrate advanced AI tools into the platfor m. Further, Vijya Fintech has appointed Anil Gupta as co-founder and Chief Investment Strategist (AI Lead). MIDASX intends to expand its marketplace to include additional asset classes like insurance, portfolio management services (PMS), alternative investment funds (AIF), international equities, and tax and estate planning solutions to create a comprehensive digital ecosystem for financial advisors, distributors, and investors.