Water purifier brand Livpure raises Rs.233-Cr led by M&G Investments

Gurugram-based water purification brand Livpure has raised about INR 208 crore from M&G’s Catalyst Strategy and about INR 25 crore from Ncubate Capital Partners. InCred Capital acted as the exclusive advisor to Livpure on the fundraise.The fresh funding will enable the firm to accelerate category expansion, product development through R&D, diversify offerings, enhance market presence, and cater to evolving consumer needs in the home category.Founded in 2012, Livpure sells water purifiers, air coolers, kitchen appliances, mattresses, and sleep accessories.