Angel Investments
Wellness-focused House of Brands startup SuperCluster Pi attracts $2-M
SuperCluster Pi, a Coimbatore-headquartered house of brands (HoB) startup, has raised USD 2 million in a seed funding round led by Bobby Balachandran of Exterro Inc, with participation from Inflection Point Ventures (IPV), Hyderabad Angels, Faad Network, and AngelBay. Social influencers, including Bhuvan Bam, Ranveer Allahbadia (Beer Biceps), Praful Billore (MBA Chaiwala), and Arvind Arora (A2), also invested in the round. Founded by Vishnu Prasath Devarajan in 2021, the startup is building an ecosystem of health and wellness-focused D2C (direct-to-consumer) brands. It has acquired three D2C brands over the last 6 months, claiming to reach over 30,000 consumers every month. It works with ByNature (Superfood & Breakfast), Auravedic (Ayurvedic skincare) and Fragrance and Beyond (Skin-safe Body Fragrances & Deodorants) and five other in-house brands across skincare, haircare, sleep, anxiety and plant protein supplement categories. About 70% of the funds will be used to make acquisitions, and the rest to grow the brands, and expand its team. The firm expects to acquire six to eight D2C brands over the next 12 months
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