Wellness platform AyuRythm raises funding from IAN, others

Bangalore-based AyuRythm, a personalized holistic wellness platform which "digitally connects" users to Ayurveda and yoga, has raised seed funding led by Indian Angel Network (IAN). The round also saw participation from SucSeed and other angel investors. The company aims to utilize the freshly raised funds for technology enhancement and increase its user base by providing real-time health assessment and wellness recommendations via smartphones. The startup will also focus on strategic collaboration with other brands and its expansion and distribution plans. The funds will also be used to enhance AyuRythm's workforce marketing and sales operations. It also aims to generate new employment opportunities for developers, engineers, and e-commerce architects. AyuRythm - which has been a part of Apple Design accelerator, and Google & MeiTy Startup Hub's Appscale Academy Class of 2022 - featured on Shark Tank India's first season and raised INR 75 lakhs.