VC Fund Investments
Women's fashion brand house FS Life raises Rs.50-Cr led by Fireside Ventures
FS Life (formerly Fable Street) has raised a Pre-Series B round of INR 50 crore led by existing investor Fireside Ventures. Other startup founders such as Ghazal Alagh (co-founder, MamaEarth), Mehul Agarwal and Vikram Chopra (co-founders, Cars24), Ruchi Kalra (co-founder, OfBusiness), Malika Sadani (founder, The Moms Co) also participated in the round. Launched in 2016, Gurugram-based FS Life has scaled 10X in the past two years by revamping its product portfolio. FS Life recently launched Marigold, a modern Indian wear brand and Mikoto, a sterling silver jewellery brand. The new funding will be used to scale its existing brands and start or acquire new brands. It plans to cross INR 1,000 crore revenue run rate in the next 3-4 years.
In Jun-19, FableStreet had raised over USD 2.25 M from Fireside Ventures and angel investors.
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