Yash Raj Films invests in mobile-first entertainment co. Rusk Media

Film production company Yash Raj Films (YRF) has invested in New Delhi-based, digital-first entertainment company Rusk Media . This is the studio's first strategic bet in the vertical entertainment market as it expands into mobile-first storytelling.Founded in 2019 by Mayank Yadav, Shantanu Singh and Karanvir Sofat, Rusk Media is a full-stack mobile-first digital entertainment company with a content studio delivering premium serialised social & OTT video IPs across fiction & non-fiction targeting young adults.Under the partnership, YRF will oversee the creative direction of original animation and vertical micro-drama IP, while Rusk Media will produce and distribute the content through its proprietary Alright! TV platform and global digital channels.