PE Fund Investments
Yoga mats seller WiseLife raises Rs.8-Cr led by Rukam Capital
Gurugram-based WiseLife has raised INR 8 crore in a pre-Series A round led by Rukam Capital. The firm was also featured on Shark Tank India Season 3, where it bagged funding from all four sharks - Aman Gupta, Anupam Mittal, Ritesh Aggarwal, and Namita Thapar.The funds will be used for producing eco-friendly yoga mats and other wellness products.Founded in 2022 by Prateek Kedia, WiseLife sells biodegradable yoga mats, fitness gear, and lifestyle accessories.
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