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YouTube to acquire video-based social commerce startup SimSim

Press Release   Economic Times  

Google's YouTube has signed a definitive agreement to buy Gurugram-based video shopping app SimSim as it looks to help discover and buy products from Indian retailers. There will be no immediate changes to the app which will continue operating independently. SimSim helps small businesses transition to e-commerce through influencer-based videos in Hindi, Tamil and Bengali.

From the Venture Intelligence PE-VC Deal Database: Between Jun-19 and Feb-20, SimSim raised over $15-M from Shunwei Capital, Accel India, Good Capital and others. (Subscribers to the database can login to view the valuation, deal structuring and other transaction details.)

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