Zee invests in content startup Bullet to enter micro-drama space

Zee Entertainment is investing in Mumbai-based content startup Bullet to enter the 60-second, micro-drama content space.Co-founded by Azim Lalani and Saurabh Kushwah, Bullet claims to have developed India's first micro-drama application focused on creator-driven content through short-duration vertical format episodes.Bullet will cater to the evolving consumption habits of young audiences with mobile-first stories that offer users a quick and immersive content experience. It will also introduce AI-driven pricing and performance prediction models for content acquisition and distribution, gamification layers to increase user retention and loyalty through reward mechanisms.