M&A M&A
Content monetization firm Nirvana Digital acquired by US-based Create Music Group
Los Angeles-based Create Music Group has acquired Mumbai-based Nirvana Digital, claimed to be one of the largest YouTube Enterprise partners in India. Nirvana serves over 20 billion minutes of video each month and has a subscriber base of over 200 million. It provides monetization, distribution and rights management services to artists, labels, film and content owners. As part of the deal, Nirvana Digital co-founders Manu Kaushish and Pinakin Thakkar have been named President and COO, respectively, of Create Music Group India.