M&A M&A
Emami weighs more acquisitions as digital-first brands zoom
Source Mint (opens in a new tab)
Emami is evaluating further acquisitions of premium digital-first consumer brands. The firm expects to execute additional investments within the next 12 months.Emami recently grew its portfolio through the acquisition of IncNut, which owns the skincare brands Vedix and SkinKraft, and Axiom Ayurveda, which sells the brand Alo Fruit. These strategic investments contributed INR 239 Cr to the company's revenue in the September quarter, representing 26% of its India sales. The company plans to grow the combined top-line of these brands to over INR 800 Cr by the end of the current financial year while continuing to focus on the growth of its core product lines.