Thrasio-style brands acquirer GlobalBees buys Yellow Chimes, Absorbia

hrasio-style brands acquirer GlobalBees, spun off from SoftBank-backed personal care brand FirstCry, has added Yellow Chimes, a fashion jewellery brand and Absorbia, a home care brand, to its portfolio. Founded in 2014 by Megha Mittal and Anuj Khemka, Bangalore-based Yellow Chimes offers trendy and affordable fashion jewellery through online marketplaces such as Amazon, Flipkart and Myntra. Founded by Prabhav Sharda in 2009, Kolkata-based Absorbia is a home care brand built on a philosophy of better & brighter ideas for everyday living. It is the second company that GlobalBees has partnered with in the home care segment.