M&A

M&A

Thrasio-style Evenflow acquires eco-friendly utility goods seller Rusabl

Entrackr  

Thrasio-style e-commerce rollup startup Evenflow has acquired Rusabl, a three-year-old e-commerce digital-first brand in the sustainable category. Rusabl's founder, Mayank Jain, has joined the startup as a full-time employee to build the sustainable category through more product launches. Evenflow aggregates third-party sellers on e-commerce platforms like Flipkart and Amazon. It acquires online marketplace sellers in a range of USD 200,000 to USD 1.5 million per brand. Last week it acquired an online brand in the baby proofing category called BabyPro. Chennai-based Rusabl sells eco-friendly daily utility goods such as bamboo toothbrushes and steel straws, among others.