French beauty brand Sephora, RIL call off retail deal

French multi-brand beauty products chain Sephora and Reliance Retail Ltd have abandoned talks to form a partnership for the Indian market. Sephora sells premium beauty brands such as Too Faced, Mac, Clinique, Huda Beauty, Pixi and Estee Lauder. It has decided to continue with its existing alliance with Arvind Fashions Ltd. Reliance Retail was in advanced talks to acquire the master franchise rights for Sephora, owned by luxury goods retailer LVMH Moët Hennessy Louis Vuitton, for the Indian market. The move to abandon talks comes as Reliance proceeds with opening its own 'Tira' multi-brand beauty format under, that will compete with Sephora, Nykaa and SS Beauty (Shopper's Stop).