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Good Glamm Group in JV with tennis player Serena Williams to launch beauty products in USA

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Content-to-commerce firm The Good Glamm Group has entered into a joint venture with American entrepreneur and former tennis player Serena Williams to launch a makeup line, enabling the Mumbai-based firm to establish its footprint in the US market.Wyn by Serena Williams will offer 91 shades across 10 categories of face, lip, and eye products through an exclusive partnership with US-based retailer Ulta Beauty. Ulta Beauty is a major retail chain in the US with nearly 700 offline stores in the country.