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Livestream video platform Firework raises funding from Amex Ventures


San Mateo, CA (USA)- and Mumbai-based Firework, a short-form video platform that brings a livestream video experience to websites, has raised funding from Amex Ventures. The proceeds will be used towards expanding reach to small- and mid-sized D2C businesses, brands and merchants. Firework offers shoppable video, live streaming commerce and monetisation capabilities to over 600 direct-to-consumer brands, retailers and media publishers worldwide. It has experienced 10x year-on-year growth, bringing interactive video experiences to your websites and apps. It enables its customers to create and host native, shoppable video content for engaging product discovery, seamless shopping experiences. The company has raised over USD 100 million till date backed by IDG Capital, Lightspeed Venture Partners and GSR Ventures.

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